My Essay 4 was an argument against school uniforms. My argument against uniforms was mainly based around rebuttals, which I refuted the three main claims that uniforms reduce peer pressure, improve behavior in schools, and boost school spirit. My audience for my visual would be the kids who are required to wear uniforms or who could possibly be required to wear them in the future. I would present my visual as a magazine ad in a popular teen magazine, like Seventeen magazine, for example. I think choosing teens as my audience is the most effective because if kids don’t let their voice fade, and unite together to voice their opinion against school uniforms, then change can be achieved. My visual’s purpose is to encourage teens to voice their opinions against uniforms and to not be afraid to express themselves through clothing. I chose to show one girl in a uniform and the other girl not in a uniform to show contrast in the ideals that go into requiring uniforms, and letting kids where what they want. I took the picture in a street because a street can be a very bland backdrop, which is what I was going for because I didn’t want the viewer of my visual to pay attention to the street, but for their vocal point to be on the girls in the picture, along with what they are wearing and their body language. I instructed Faith, the girl in the uniform, to be as boring as possible in her uniform to present uniforms the way I see them: restricting, boring, bland, and so on. I instructed Corrin (the girl in the regular clothes) to act carefree and unrestricted. I instructed her to do this so that the freedom she expresses in her pose of jumping in the air reflects the attitude of kids who are allowed to wear regular clothes to school. Unlike her sister, Faith appeared stressed, rigid, and uninspired in her clothing of a typical school uniform. I used a color technique to make Corrin the only object in the picture in color. I did this so that she would stand out while Faith seems to fade into the background. Not only did I want the whole picture in black and white (other than Corrin), but I especially wanted Faith and her uniform to be in black and white to show the ultimate form of uniformity with the absence of color. I chose for Faith to wear her typical school uniform without accessories or anything to make it “cute,” because most kids can’t afford to have cool accessories to make their uniforms less bland, and also some schools enforce a strict dress code with their uniforms forbidding accessories. Faith and Corrin’s body language differes vastly, which I purposely intended for. I wanted Faith to very stiff while Corrin looks carefree and harmless. In actuality, I wanted Faith to resemble a robot, mannequin, or soldier who has just been called to order. I wanted Faith to look stiff, but I didn’t want her to appear completely miserable, or abused because that would be calling for too much exaggerated emotion. My argument in reality is not that uniforms are SO bad, but that the alternative is so much better. A student won’t be scarred for life if forced to wear a uniform, but being allowed to express themselves through clothing is much healthier.
I chose the slogan to read: “Be more than a uniform. Be yourself.” The placement of the text was very important in my message. I put the simple less pronounced font at the top with with the bold eye-catching print at the bottom. I wanted a simple, almost uncreative font for the first sentence of my slogan. I chose this because the statement itself has the word uniform in it, which I am obviously against. I also made this part of the slogan smaller than the latter part to make sure the emphasis is on the last sentence of the slogan. In the latter part of the slogan I chose a very creative eye catching font that is young and carefree much like Corrin in the picture. I also chose to make this part of the slogan’s font bigger in size to create a second vocal point (with Corrin being the first vocal point.) The font I chose for the most important part of the slogan (the last part) is oriented with black lettering on white blocks. According to a typography website I found, the contrast of black on white (or cream) is the most prominent font a person can get. Therefore, I chose a great font to make a prominent foundation for the most important part of my slogan. I also used a photo shop technique to enhance the color in the photo to make Corrin stand out even more. I decided to use two separate sentences to show the two separate ideals the sentences say. I also decided to use regular periods instead of exclamation points to make a more serious point, and sometimes exclamation points can be seen as overdone or childish.
To provoke ethos, pathos, and logos I used many different elements in my visual. To evoke pathos, I had Faith pose uncomfortable, rigid, and bland to make the audience of teens feel almost sorry for the poor girl in the uniform. I also evoked pathos with Corrin, she looks carefree to represent a freespirit and a girl passionate for creativity and life. To provoke ethos I think my slogan did a good job of that. It appeals to the morality of the audience because especially now in modern culture, being yourself is strongly encouraged and glorified. Because of this newly installed moral code I think my slogan is perfect for the younger generation I am trying to appeal to in my visual.